Budweiser And Helen Mirren Say No To Drunk Driving

Budweiser is using the bright lights of advertising’s biggest stage — Super Bowl 50 — to take on drunk driving in an unexpected, unorthodox and powerful w...

A Milestone Year For Media

The foremost was the rollout on 29 April of the Broadcast Audience Research Council India, the country’s homegrown television audience measurement data The year 2015 ...

Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

Nielsen Launches Digital Advertising Measurement Solution

The Nielsen Digital Ad Ratings will deliver the reach, frequency, gross rating point (GRP) metrics and demographics of online audiences. The Nielsen Digital Ad Ratings solu...

Women’s Empowerment Gets A Fillip In Advertising In India

MARKETING strategies can never ignore women as they are pivotal in household purchase decisions. So can advertising strategies be any different? A recent flurry of ads...

TAM &IMRB International Launch Teleweb Audience Measurement.

The advertising and media industry is all set to get its first multimedia measurement data and integrated media planning tool. TAM Media Research & IMRB International h...

The Creator of 'Ethical Ad Blocker' Is Trying to Build an Ethical Tech Business

Since its release, Kazemi has received emails from users who didn’t get the joke. One person wondered why they couldn’t access the BBC website because they didn...

YFR Launches Mans’s World, For Gender Equality At 6th Jagran Film Festival

~ The biggest multi-starrer series on the internet ~

What are Parineeti Chopra, Kalki Koechlin, Richa Chadda, Rhea Chakraborty, Bhumi Pednekar, Pritish Nan...

Mumbai Welcomes 6th Jagran Film Festival

~ Festival opens with a gala opening ceremony and 2015 French film ‘Standing Tall’ ~

~ The opening day saw presence of personalities like R Madhavan, Ra...